5 Relevant Tools You and Your Virtual Assistant Should Master for Better Real Estate Marketing and Profitability

Success in the real estate business is measured not only by how much a real estate agent has earned, but also by the means of utilizing resources in order to make a seemingly difficult-to-grow enterprise into a fully-blooming business. Real estate agents, or real estate virtual assistants even, should make use of all possible resources in performing all the steps of the business process, from generating a lead to closing a deal.

Being familiar with the most effective and relevant tools used in marketing a real estate business is a must-know both for experts in the industry and beginners who are planning to venture in this enterprise. They make processes much easier, which eventually leads to money coming in more quickly. Here are some tools that you and your real estate virtual assistant should master:

  1. Personal Digital Assistant (PDA) and Cellular Phone Combo – or, a Smartphone. These are the first must-haves, especially to those who are always mobile. With these, you can keep in touch with your clients through calls, text messaging, and e-mail. As a busy professional real estate agent, you must be able to tend to multiple aspects of your business, and having the proper tools to do so is invaluable.
  2. Personalized Website For Your Business. You need to have a personalized website that highlights your agent skills and services. This is one of your means of connecting to your prospective customers and to build bigger customer ranks. There are so many applications for you to choose from to assist you in creating a unique website for your real estate business, aiming to place your company ahead of the competition. Once you’ve set up a website, have some result-generating features such as Multiple Listing System or MLS IDX capabilities, a Toll-Free number with Automatic Number Identification or ANI capabilities, and a blog and RSS feed.
  3. Customer Relationship Management (CRM) Software. This is a basic tool to effectively manage all customers’ information and files. CRM lets you provide your clients the best customer-relation and marketing services because of its organized and comprehensive platform.
  4. Transaction Management Software. This keeps all generated transactions organized and ready for finalization and collection of your profits. Like CRM, this is also an important tool for real estate virtual assistants in providing superior services to their clients.
  5. Marketing Tools or Software. These include both the online and offline software used for marketing while keeping the costs reasonable.

    • Online Marketing Tools – Realtor.com is a good example for this. It enhances your lists and helps to increase your exposure in the online real estate market. One specific tool for this is drip email software that creates powerful Internet mailings, including mass email advertisements and announcements straight to the inbox of prospective clients.

    • Offline Marketing Tools – These may include a direct mail account with bulk postage and newsletter software. This is an effective way to announce the new offering of your realty business. You can make the information about your new listings, just-sold listings, and any upcoming events in your business readily available to your target clients by sending information directly to their inbox.
    1. The goal of every real estate agent is to reach the highest momentum of his or her own business. More than utilizing various real estate marketing tools and software, an agent can also outsource some tasks to a real estate virtual assistant (REVA) using the same tools to provide superior services to the customers for better profitability in the long run. These tools evolve through time, so every real estate agent should be on his or her toes to make sure to stay current.

      If you want to gain more but save more at the same time, outsource the marketing of your properties to a real estate virtual assistant and see how you and your business can benefit big time!